Dolly Dare is a womens’ fashion brand specialising in quirky handmade dresses and accessories. In 2014 the brand was forced to close its boutique stores near Carnaby Street and in Spitalfields due to rent increases in these popular London areas. With no direct outlet to sell from the owner contacted me to develop an e-commerce site so they could relaunch the brand with an online store.
Being a small independant business, the site needed to be secure and easy to manage on a day-to-day basis from the owner’s perspective. I felt the Shopify platform offered the best solution and selected an appropriate template that I could customise in way that gave the best possible user experience.
Key responsibilities and milestones:
– Front to back UX Copy & Design (Make mobile and tablet friendly, organise and rewrite entire site content, also some custom CSS & HTML).
– Retouched and framed 550+ separate raw product photos in Adobe Photoshop
– Catalogued an inventory of over 550+ separate products (and variants) into a CSV spreadsheet.
– Set up domain names, business email and customer mailing list.
– Integrated shopping experience with Dolly Dare Facebook page.
– Set up basic SEO terms
– Set up Google/Bing Webmaster and Analytics
– Trained owner how to use the Shopify CMS platform.
