Banners, Micro site, Event, Social Networks.
Reach out to music lovers to show them XBOX isn’t only about gaming.
We created a competition where people had to submit their dream line-up to be in with a chance of winning an all expenses £50k party. We did this by creating the My Gig web site where entrants could submit and vote upon their favourite musical line-ups. This was further supported by the My Gig road show, social network app’s, banner campaign and XFM radio promotion. The top 100 line-ups were then judged by a panel of industry experts and a winner was chosen. The winners £50k party was held at Camden’s KOKO venue in September 2008.