My Gig
project name

My Gig

Xbox 360

description

Channels:
Banners, Micro site, Event, Social Networks.

Agency:
Good Technology

Brief:
Reach out to music lovers to show them XBOX isn’t only about gaming.

Solution:
We created a competition where people had to submit their dream line-up to be in with a chance of winning an all expenses £50k party. We did this by creating the My Gig web site where entrants could submit and vote upon their favourite musical line-ups. This was further supported by the My Gig road show, social network app’s, banner campaign and XFM radio promotion. The top 100 line-ups were then judged by a panel of industry experts and a winner was chosen. The winners £50k party was held at Camden’s KOKO venue in September 2008.



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