KIRA by Toshiba is an incredibly powerful yet gorgeously ultra-thin laptop aimed at high-level business decision makers. Our job was to make them understand that the technology they choose to use could be affecting how they are perceived.
The campaign began in print with a series of clever awareness messages aimed at highlighting the perceptual differences owning a KIRA can make. This was further supported by a stylish product website that also included a small competition encouraging savvy business leaders to come forward for some free publicity to tell their success story and feature in a prominent Middle East business publication.
Demonstration of kira.ae website and supporting online media.