Nominated at Dubai Lynx and MENA Cristal awards in 2014, a 360 awareness campaign to launch the all new RAV4 across 8 Middle Eastern markets. The campaign featured a real time online social competition as well as traditional TV and print media.
CAMPAIGN CASE STUDY
TVC
PRINT
DIGITAL
Fungineer My, a social competition that challenged Facebook users to submit a photo to be customised by our in-house Fungineers. The competition was promoted on the Facebook pages of Toyota distributors across the Middle East and supported by online media.