Excel is global specialist in composites…. their previous website was written in a very rational TOV, which while informative, wasn’t building connections with the hearts and minds of engineers and designers. To make this shift we needed to rewrite their content in a more emotional TOV; giving their audience peace of mind, confidence, a feeling of being understood and a global partner to lean on.
Key responsibilities and milestones:
– Rewrote entire website in new customer-focused TOV
– Added knowledge section to improve website content (and organic SEO)