project name




Doddle is a new category defining parcel delivery and collection service aimed at the time-poor online shopper, allowing people to easily receive, return or send their packages from a convenient location without the need to visit the Post Office.

The problem for Doddle was that it was struggling to tell people the benefits of its service and its brand lacked personality, meaning Doddle was being drowned out in a sea of other purple brands (Cadburys, Yahoo, Natwest etc.)

To help Doddle get across its message we developed something called ‘Doddlish’ by drawing inspiration from the language of Polari, thus creating a tone of voice that they could own. We then demonstrated how it could be applied across their business with a range of messages.