Go Further Cycling is a cycle hire shop on the edge of Epping Forest in the UK. Their website had been running since 2010 and needed a complete overhaul as it was no longer suitable for the needs and ambitions of the business in 2019.
Being a small independant business, the site needed to be secure and easy to manage on a day-to-day basis from the owner’s perspective. I felt the Shopify platform offered the best solution and selected an appropriate template that I could customise in way that gave the best possible user experience.
Primary tasks:
– Front to back UX Copy & Design (Make mobile and tablet friendly, organise and rewrite entire site content, also some custom CSS & HTML).
– Integrated, customised and populated inventory of a 3rd party hire booking system so that UX is consistent with the Shopify template.
– Added online store capability, categorised and populated a small inventory products for sale.
Secondary tasks:
– Set up domain names and customer mailing list.
– Set up basic SEO terms to improve local search ranking by analysing competition on Serpfox
– Set up Google/Bing Webmaster and Analytics
– Connected website to social platforms and integrated Instagram feed on website homepage
– Set up and populated blog content