Spark The Difference
project name

Spark The Difference

Toshiba KIRA

description

To be successful you need to look successful. So we pitched the gorgeously ultra-thin, incredibly powerful and extremely expensive Toshiba KIRA at the deep pockets of business decision makers and entrepreneurs looking for that edge in the boardroom.

The campaign began in print with a series of clever awareness messages aimed at highlighting the perceptual differences owning a KIRA can make. This was further supported by a stylish product website that also included a small competition encouraging savvy business leaders to come forward for some free publicity to tell their success story and feature in a prominent Middle East business publication.

PRINT


DIGITAL

Demonstration of kira.ae website and supporting online media.



ADVERTORIAL